The Gen Z Answer Key for Business

The Go-To Guide for Marketing to Generation Z

By:

Sky Rota

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Paperback / softback

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Description

Companies and brands today are missing out on the opportunity to market to their newest, biggest, most knowledgeable and influential demographic: Generation Z. Sky Rota wants to change that. in The Gen Z Answer Key for Business, Sky explains how technology has evolved to meet their needs and how you can futurize your business to appeal to the short attention span of a constantly changing, always-sharing, engagement-requiring generation unlike any that came before it.

Release date Australia

July 1st, 2017

Author

Sky Rota

Audience

General (US: Trade)

Pages

148

Dimensions

140x216x8

ISBN-13

9781079744316

Product ID

31099976

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The Gen Z Answer Key for Business

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