The Global Village

Name: The Global Village
SKU: 14497998
Price: 209.99 AUD
Availability: InStock

Transformations in World Life and Media in the 21st Century

By:

Format:

Hardback

Series:

Communication and Society

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Description

The premise for this book is the distinction between what the authors call "visual space", which is the left-brain, linear, quantitative reasoning tradition of the West, beginning with Plato and Aristotle, as against "acoustic brain", which is equated to the holistic approach of the East. They argue with the advent of the "global village", as a result of electronic communications, these two "mind sets" are conflicting and the only solution is to understand both these systems simultaneously.

Author Biography:

About the Authors: Marshall McLuhan, who died in 1980, taught at St. Michael's College, the University of Toronto. His books The Gutenberg Galaxy and Understanding Media established his international reputation as a communications theorist and made him one of the most famous and controversial scholars of the 1960s and '70s. Bruce R. Powers, a longtime friend and collaborator of McLuhan's, is Associate Professor of English and Communication Studies at Niagara University.

Release date Australia

August 17th, 1989

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Illustrations

halftones, line illustrations

Pages

236

Series

Communication and Society

Dimensions

148x220x22

ISBN-13

9780195054446

Product ID

14497998

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