The Hard Sell of Paradise

Hawai'i, Hollywood, Tourism

By:

Jason Sperb

Format:

Paperback / softback

Series:

SUNY Series, Horizons of Cinema

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Description

The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger cultural and historical questions, such as colonialism, world war, and statehood. Drawing on rare archival research, The Hard Sell of Paradise also explores the valuable role that tourism partners such as United Airlines, Matson Cruise Lines, and the Hawaii Tourist Bureau played in directly and indirectly influencing such films and television shows as Waikiki Wedding, Diamond Head, Blue Hawaii, The Endless Summer, and Hawaii Five-O.

Release date Australia

September 2nd, 2022

Author

Jason Sperb

Series

SUNY Series, Horizons of Cinema

Pages

360

Audience

General (US: Trade)

Illustrations

Total Illustrations: 44

Dimensions

152x229x25

ISBN-13

9781438487748

Product ID

35958078

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