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The Impact of YouTube on U.S. Politics on Hardback by LaChrystal D. Ricke
The Impact of YouTube on U.S. Politics on Hardback by LaChrystal D. Ricke
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The Impact of YouTube on U.S. Politics

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Description

The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.

Author Biography:

LaChrystal D. Ricke is assistant professor of mass communication at Sam Houston State University.
Release date Australia
August 14th, 2014
Audience
  • Postgraduate, Research & Scholarly
Pages
218
Dimensions
152x229x23
ISBN-13
9780739183496
Product ID
22372688

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The Impact of YouTube on U.S. Politics by LaChrystal D. Ricke
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The Impact of YouTube on U.S. Politics
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