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The Innovation Code

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The Innovation Code

The Creative Power of Constructive Conflict
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Format:

Hardback
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Description

From years of research and practical experience as a consultant, Jeff DeGraff has learned that when it comes to any innovation initiative, disharmony is crucial. We innovate when we disrupt, and we first have to disrupt each other. DeGraff identifies four contrasting types of innovators. There's the wild experimentation of the Artist, the pragmatic caution of the Engineer, the urgent competitiveness of the Athlete, and the patient community building of the Sage. He includes exercises so readers can find where they fit into this framework and shows how to build, manage, and embrace the dynamic discord of a team that contains all four types. When you combine the visionary thinking of the Artist and the practical thinking of the Engineer, you get innovation that's both revolutionary and manageable, highly ambitious without high risk. When you combine the results-oriented attitude of the Athlete with the values-oriented attitude of the Sage, you get innovation that's both a good investment and good for the world. This is a profound but highly accessible guide for achieving breakthrough solutions by utilizing the full-and seemingly contradictory-spectrum of innovative thinking.

Author Biography:

Jeff DeGraff is both an advisor to Fortune 500 companies and a professor at the Ross School of Business at the University of Michigan. His simultaneously creative and pragmatic approach to making innovation happen has led clients and colleagues to dub him the "Dean of Innovation." He has written several books, including Creativity at Work, Leading Innovation, Innovation You, and, most recently, Making Stone Soup. His thoughts on innovation are covered by Inc., Fortune, and Psychology Today, to name a few. He has a regular segment on public radio called The Next Idea. Staney DeGraff is the CEO of Innovatrium Institute for Innovation, a laboratory and consulting firm with multiple locations. Her research is focused on quantifying the commercial and social value of innovation. She has an MBA and an MS in computer science and engineering from the University of Michigan.
Release date Australia
August 7th, 2017
Audience
  • General (US: Trade)
Pages
160
Dimensions
168x241x21
ISBN-13
9781523084760
Product ID
26563455

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