Is Innovation an Event or a Process? Is it a core discipline or a topic at a planning retreat? For breakout companies and top performers, innovation is a way of life! Innovative companies are actively and relentlessly hunting for new ways to disrupt their respective markets. Innovative people are literally changing the world. If your company, business, or project demands a breakthrough, what would you want at your disposal? Money? People? Technology? Or Innovation? If you really think about it, the answer is clear - Innovation. Jeff Standridge knows that innovation wins the day. It not only wins battles, it wins wars. It fuels profits. It brings passion and focus to a team faster than anything else. It will advance the cause of your organization far beyond what financial and human capital can do on their own. The Innovators Field Guide will help you develop this discipline personally or as a team. It will revolutionize your company's culture, multiply positive outcomes, and expose amazing opportunities.