The Irresistible Value Proposition

Make the Customer Want What You're Selling and Want It Now

By:

Steve Thompson

Format:

Paperback / softback

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Description

The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool! In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer's success metricsLearn to make the customer want what you're selling-and want it now-by clearly communicating your value in their language.

Release date Australia

March 14th, 2019

Author

Steve Thompson

Audience

General (US: Trade)

Pages

100

Dimensions

140x216x6

ISBN-13

9781544501963

Product ID

30223738

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