Whether playing with a certain toy or climbing trees, most children begin with an innate sense of passion for an activity. Parents may have a hard time interrupting this obsession. Many of us have our passions thwarted as children. Uncovering these is the first step towards finding your personal brand. Rediscover that childhood joy to architect your personal brand. Unearth your brand by investigating your passions, mining your purpose and creating a legacy. Build your brand by answering these three questions: Are you unique? How are you unique? Can you describe it in 25 words or less? Pick up this book and begin your journey to discover your hidden self and your unique talents.