Izzy is a journalist who usually writes a technology column for a local newspaper. Her somewhat-intimidating boss William sets her the task of dating thirty-one men, via an internet dating site, all within a month, and writing about it for the paper. Having an active, though fruitless, social life with her friend Donna, Izzy knows what she wants in a man, so creates a shopping list of dos and don'ts and starts ticking them off as she meets the men. Follow the ups and downs of the dating process including Tim 'the Weeble', whose date leads Izzy to see banoffee pie in a whole new light, Lawrence the super-skinny social worker, Felix with his bizarre penchant for Persian Piranhas, and 'the music maestro but don't talk about dead pets' Jake. By the end of the month, will Izzy have met Mr Right?