Entrepreneurship is a highly coveted profession. Any person worth his or her salt wants to venture into it. But research finds that more and more business enterprises fail within the first three years of their settings. Why? The majority of startup entrepreneurs lack the basic knowledge to successfully set up and running a business enterprise. But the knowledge exists. This concise business companion summarizes the basic principles necessary to any successful enterprise. A guide for prospective entrepreneurs, it also serves as a quick-reference book for any entrepreneur struggling to find their niche in the business world. Learn the secrets of setting and running a successful business, and start making more money. Authorbio: Ngoje O. Kennedy started working in his parents' successful businesses when he was just 12 years old. He received his B.Sc. in Computer Engineering from the prestigious New Jersey Institute of Technology in Newark, New Jersey. In 2003, He got a job with World Audio Visual Enterprises in Mountainside, New Jersey, as an Associate Audio Visual System Engineering Designer. In that capacity, he proceeded to Infocomm Institute in Fairfax Virginia to become a Certified Technology Specialist in Audio Visual System Design. In 2006, he got a job with Lanning Engineering Co. Inc. in Trenton, New Jersey. Ngoje O. Kennedy is also the proprietor of KDDE LLC and a member of IEEE.