The Marketing of the President

Political Marketing as Campaign Strategy

By:

Bruce I Newman

Format:

Paperback / softback

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Description

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

Release date Australia

February 22nd, 1994

Author

Bruce I Newman

Audience

Professional & Vocational

Pages

164

Dimensions

152x229x10

ISBN-13

9780803951389

Product ID

2067198

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