The Multichannel Retail Handbook

By:

Chris Jones

Format:

Paperback / softback

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Description

The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when".

Release date Australia

January 25th, 2013

Author

Chris Jones

Audience

General (US: Trade)

Pages

293

ISBN-13

9781300652663

Product ID

21278301

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