In today's ever-evolving music industry, music licensing provides more musicians with greater opportunities for commerical exposure and increased cash flow, whether they're unknown artists or big-label stars. The authors, two music industry insiders, cover the range of technologies used, opportunities available, and pitfalls to avoid for musicians trying to break in and/or take full advantage of the music licensing scene. Plug your music career into the lucrative new income streams of the digital marketplace Record deals are so twentieth century. Today, music licensing is the fastest route to widespread exposure and a steady income. Creators of films, television shows, commercials, video games, ringtones, podcasts and other digital-age media hunger for music perfectly suited to their projects-providing endless, lucrative opportunities for savvy musicians. Whether you're an unknown composer, an up-and-coming songwriter, an independent-label performer, or a big label star, there's a place for you in this fast-growing field-as long as you learn to master the game. How does music licensing work? Where are the most abundant and rewarding opportunities? Find the answers in this authoritative, up-to-the-moment overview of one of the most effective ways to market your talent. It's all here- The key players in the music licensing business and the best ways to make contacts and bring your music to their attention Types of licensing agreements and how to understand them An inside look at the licensing selection process and how to get a jump on music requests Negotiating payment and protecting your music in the open marketplace, including international venues Getting music licensed for television shows, films, commercials, digital media, and less obvious markets like colleges and universities, theater companies, corporate training videos, and restaurants Firsthand advice from top music executives, marketers, music supervisors, lawyers, talent managers, and filmmakers