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The Nature of Marketing by C Brymer
The Nature of Marketing by C Brymer
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The Nature of Marketing

Marketing to the Swarm as well as the Herd
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Description

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

Author Biography:

CHUCK BRYMER is President and CEO of DDB Worldwide, one of the largest and most awarded advertising and marketing agencies in the world. Formerly the head of Interbrand Group, Brymer is one of the foremost experts on brands and marketing and has worked for many of the world's most well-known and successful companies.   DDB operates offices in nearly 100 countries and is recognized for creating some of the world's most celebrated campaigns.
Release date Australia
November 14th, 2008
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2009
Illustrations
XIII, 205 p.
Pages
205
ISBN-13
9781349301188
Product ID
25037740

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The Nature of Marketing on Hardback by C Brymer
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The Nature of Marketing
by C Brymer ~ Hardback
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