The modern leader’s guide to building a unique and powerful leadership identity designed for long-term success The economy is transforming. Organizations are changing. Business strategies are being revolutionized. So any high achieving professional seeking to make her or his mark needs a radically different leadership model—and this book delivers it. Inspired by a small, but growing movement of influencers and changemakers, the New Alpha advances an innovative and integrated approach to leadership—based on the idea that truly great leaders focus—not just on achieving big goals—but also on personal excellence and being a force for good in the world. The New Alpha provides easy-to-understand, evidence-based strategies that show the reader how to be the kind of leader who excels in the near future and for the long run: one who knows not only how to achieve her or his goals, but also how to cultivate fulfillment and act as a force for good in the world. Packed with interactive, relatable, and engaging content, The New Alpha empowers future leaders to discover their unique potential to become powerful influencers in a growing social movement.