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The Non-Obvious Guide to Understanding Blockchain (Without the Hype)

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The Non-Obvious Guide to Understanding Blockchain (Without the Hype)

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Description

The Blockchain advice book you've been Googling for. Like having coffee with an expert, this book shares an overview of everything you've ever wanted to know about Blockchain and it's applications from noted expert Jeremy Epstein. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your marketing approach within hours.

Author Biography

Jeremy Epstein, CEO of Never Stop Marketing, has 20 years of international marketing experience in helping to bring innovative technologies into the mainstream. Most recently, Jeremy was VP, Marketing at Sprinklr which grew from a $20 million valuation and 30 people to $1.3 billion valuation and 900 people in 3 years. Previous work experience includes Microsoft and consulting to start-ups, mid-market firms, and enterprises, including JNJ, Yes To Carrots, and two NY Times best-selling authors (Dan Pink and Gretchen Rubin). The author of numerous whitepapers and a book, appropriately titled, It's ALL on the Blog, DON'T Buy the Book, and has presented to hundreds of audiences in 15 countries. Jeremy has been the top-ranked speaker at multiple conferences including Microsoft Worldwide Partner Conferences and Microsoft CIO summit, among others. He currently works with some of the leading and most innovative companies in the blockchain/decentralization space including OB1, OpenBazaar, and Storj. He also facilitates the Decentralized Marketing Network, a peer-to-peer network for start-ups looking to disrupt major industries. He edited and published a collaborative eBook with 33 of the biggest influencers and thought-leaders called "Blockchains in the Mainstream: When Will Everyone Else Know?" Described by more than one client as a "shot of marketing espresso," Jeremy discovered his calling for marketing while living in Tokyo in 1997 after reading Peppers and Rodgers "The 1:1 Future" and hasn't looked back since. Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is a Wall Street Journal bestselling author and teaches marketing and storytelling at Georgetown University in Washington DC. Dr. Natalie Petouhoffbegan her career as an engineer, fueling her curiosity for how things work. Over the years she'd held many positions in the tech world that have allowed her to see the evolution of technology, especially in a world currently driven by the capabilities of exponential technologies- including being a Customer Experience Forrester Analyst, a PWC strategic management consultant, Chief Digital and Social Media Strategist at Weber Shandwick, a VP at of Customer Experience Salesforce and a Futurist at Genesys. Along with those traditional roles, her current fascination is as a technology anthropologist, exploring how the latest in technology innovations are driving social, economic and personal changes for the individual as well as the world. And her latest passion is looking at how old, outdated technology systems no longer service the individual (or companies) and how new technologies like Blockchain can transform and restore the trust so many consumers have lost in their institutions.
Release date Australia
December 16th, 2021
Audience
  • General (US: Trade)
Contributor
  • Foreword by Rohit Bhargava
Country of Publication
United Kingdom
Imprint
Ideapress Publishing
Pages
175
Publisher
Ideapress Publishing
ISBN-13
9781940858753
Product ID
28528444

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