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The Organic Profit by Andrew N. Case
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The Organic Profit

Rodale and the Making of Marketplace Environmentalism
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Description

Where did the curious idea of buying one's way to sustainability come from? In no small part, the answer lies in the story of entrepreneurial health reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These early advocates of organic gardening cultivated a niche for natural health products in the 1950s, organized the emerging marketplace for organic foods in the 1960s, and in the process published an endless supply of advice books on diet and health. Rodale's marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in arguably more earth-friendly ways. Yet the market has proved more effective at addressing individual health concerns than improving public health at large, as liable to champion untested, ineffectual health supplements as to challenge the indiscriminate use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading.

Author Biography:

Andrew N. Case is an environmental historian, grantwriter, and interdisciplinary teacher.
Release date Australia
February 17th, 2020
Audience
  • Professional & Vocational
Contributors
  • Foreword by Paul S. Sutter
  • Series edited by Paul S. Sutter
Illustrations
13 b&w
Pages
296
ISBN-13
9780295745015
Product ID
32321214

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