The Performative Enterprise

Ideas and Case Studies on Moving Beyond the Quality Paradigm

By:

Alexander Tsigkas

Format:

Hardback

Series:

Future of Business and Finance

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Description

This book is about quality redundancy and its replacement by the “performativity” norm. Performativity is a linguistic, social, and political mechanism that produces the intended performance. The author, Alexander Tsigkas, sees this book as a natural continuation of his prior book The Lean Enterprise – From the Mass Economy to the Economy of One. He argues that performativity is the flip side of quality on a coin called identity, and in postmodernism, that is, in the age of Industry 4.0 and beyond, companies should be aiming for performativity and achieve quality as one of its many consequences. The author, therefore, encourages modern businesses to transition from quality orientation as conformance alone to a performance orientation. The author brings forward historic, current, and philosophical perspectives in charting performativity as a new goal for modern businesses. Many examples, case studies, and conceptual constructs are used to drive in the idea of how to create a performative enterprise.

Author Biography:

Alexander Tsigkas is a retired professor at Democritus University of Thrace (Athens, Greece). His research concentrates on cybernetics and performativity, and especially on the intelligence of natural-artificial-economic systems. He has published several scholarly articles on these topics, including lean enterprises, design-thinking, mass customization and supply chain management.

Release date Australia

October 2nd, 2021

Author

Alexander Tsigkas

Audience

Professional & Vocational

Edition

1st ed. 2021

Illustrations

66 Illustrations, color; 7 Illustrations, black and white; XVI, 248 p. 73 illus., 66 illus. in color.

Pages

248

Series

Future of Business and Finance

ISBN-13

9783030814915

Product ID

35142475

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