The Political Marketing Game

By:

J. Lees-Marshment

Format:

Paperback / softback

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Description

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Author Biography:

JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010).

Release date Australia

January 1st, 2011

Author

J. Lees-Marshment

Pages

259

Edition

1st ed. 2011

Audience

Professional & Vocational

Illustrations

XV, 259 p.

ISBN-13

9781349359448

Product ID

25602179

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