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The Politics of Marketing the Labour Party by D. Wring
The Politics of Marketing the Labour Party by D. Wring
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The Politics of Marketing the Labour Party

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Description

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Author Biography:

Dominic Wring is Lecturer in Communication and Media Studies and a member of the Communication Research Centre in the Department of Social Sciences at Loughborough University. He is Associate Editor of the Journal of Political Marketing and has published work on various aspects of political sociology.
Release date Australia
November 23rd, 2004
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Illustrations
XII, 262 p.
Pages
262
Dimensions
140x216x15
ISBN-13
9780333689530
Product ID
1725634

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The Politics of Marketing the Labour Party on Hardback by D. Wring
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The Politics of Marketing the Labour Party
by D. Wring ~ Hardback
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Books >
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Liberalism & centre democratic ideologies
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Political campaigning & advertising
Books >
Non-Fiction >
Politics & government >
Political control & freedoms >
Political campaigning & advertising