For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 11th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics.
Table of Contents
Part 1 Evolution Chapter 1 What Is Public Relations, Anyway? Chapter 2 The History and Growth of Public Relations Part 2 Preparation/Process Chapter 3 Communication Chapter 4 Public Opinion Chapter 5 Management Chapter 6 Ethics Chapter 7 The Law Chapter 8 Research Part 3 The Publics Chapter 9 Media Relations/Print & Broadcast Chapter 10 Employee Relations Chapter 11 Community Relations Chapter 12 Government Relations Chapter 13 Consumer Relations Chapter 14 International Relations Part 4 Execution Chapter 15 Public Relations Writing Chapter 16 Writing for the Eye and Ear Chapter 17 Integrated Marketing Communication Chapter 18 Public Relations and Social Media Chapter 19 Crisis Management Chapter 20 Launching a Career