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The Presidential Campaign in the Republic of Korea in 2017 on Hardback by Julia Trzcinska
The Presidential Campaign in the Republic of Korea in 2017 on Hardback by Julia Trzcinska
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The Presidential Campaign in the Republic of Korea in 2017

The Role of Social Media
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Description

The main purpose of the book is to create a model of the presidential election campaign in South Korea. The research questions included both those regarding the content of the campaign itself and, more broadly, its organization. The collected materials, posted on Facebook and Twitter accounts by the three most important candidates in the campaign, were analyzed using mixed (qualitative and quantitative) research methods. In addition to describing the results of empirical research, the book provides a broader context regarding political communication in the Republic of Korea. Because of that, the work can be useful for students of political science, international relations, communication studies, as well as Korean studies.

Author Biography:

Julia Trzcińska is Assistant Professor at the Institute of Political Science (University of Wrocław, Poland). She is also a graduate of the Confucius Institute. Her research focuses on social and political communication, public diplomacy and fan studies, mainly in Europe and East Asian countries.
Release date Australia
February 17th, 2022
Audience
  • Professional & Vocational
Edition
New edition
Illustrations
44 Illustrations, unspecified
Pages
220
ISBN-13
9783631868140
Product ID
35607462

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