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The Psychographist by Carson Winter
The Psychographist by Carson Winter
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The Psychographist

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Description

The Hoyers are an American family. Two parents, two kids, a house they can't afford, and a deep desire for more. When the black-clad, seemingly omniscient Mr. Cormorant comes to town, it seems that they might finally be able to cash in on their American Dream. You see, Mr. Cormorant is a psychographist-an expert in consumer personas. And Mr. Cormorant is testing a Product. And Mr. Cormorant has selected the Hoyers for a simple task-test the Product. Live with it. Breathe it in. Abide by its demands. In return? Riches. The cost? Immeasurable. The Psychographist is a disturbing novel of consumption, advertising, focus groups, and the decisions that define us.
Release date Australia
March 22nd, 2024
Author
Pages
226
Audience
  • General (US: Trade)
Dimensions
127x203x13
ISBN-13
9781954899124
Product ID
38432179

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