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The Psychology of the Asian Consumer on Hardback
The Psychology of the Asian Consumer on Hardback
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The Psychology of the Asian Consumer

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Hardback
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Description

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.

Author Biography:

Leonard Lee is Associate Professor, National University of Singapore Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School and Visiting Professor, ACI and Nanyang Technological University
Release date Australia
October 27th, 2014
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributors
  • Edited by Bernd Schmitt
  • Edited by Leonard Lee
Illustrations
17 Tables, black and white
Pages
174
Dimensions
152x229x15
ISBN-13
9780765644558
Product ID
22453600

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