JONNO PROUDFOOT is the CEO of Real Meal Revolution and bestselling author of The Real Meal Revolution, Super Food for Superchildren and The Real Meal Revolution 2.0, total sales of which exceed 400,000 copies. Jonno spent his early career as professional chef, cooking in top-rated restaurants. He then moved to marketing fine wine and managing big catering, while completing a degree in Accounting Sciences. A sport lover, Jonno loves competing in extreme triathlons, runs and swims. In 2014, he and his friend Thane Williams set a world record by swimming 459km from Mozambique to Madagascar, and in the process raised over a million rands for surgery for children born with cleft lips. One of the core concepts enshrined in Jonno's DNA is 'Always Improving' - the idea of continually setting new goals and achieving them. Jonno lives by this and has never been shy of a challenge. As founder and CEO of Real Meal Revolution, an online healthy eating support company, it is Jonno's goal to change the lives of more 100 million people by 28th February 2025.