The Renault-Nissan Alliance

Assignment paper / case study (English Version)

By:

Martin Thomas

Format:

Paperback / softback

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Description

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin (Int. Management), course: Operative Marketing, language: English, abstract: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to use Nissans benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter's Diamond / Five Forces, the cultural web, Hofstede's cultural dimensions, Porter's generic strategies, SWOT, PESTLE and Resource based view and Market based view.

Release date Australia

February 1st, 2013

Author

Martin Thomas

Audience

General (US: Trade)

Imprint

Grin Publishing

Pages

Publisher

Grin Publishing

Dimensions

148x210x2

ISBN-13

9783656363187

Product ID

26944506

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