THE RESEARCHER'S BIBLE provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them. The chapters cover these topics: -What at is research and how it differs from program evaluation -Choosing a research topic -The contribution of different disciplines to the social sciences -Different research approaches in social science research -Using observation in social research -Using qualitative and quantitative research methods -The main characteristics, advantages, and disadvantages of different sampling methods -The main techniques for analyzing surveys and their advantages and disadvantages -The major statistical concepts - The major data analysis techniques -The easiest method for social research
Author Biography:
Gini Graham Scott has published over 50 books with mainstream publishers, focusing on social trends, work and business relationships, and personal and professional development. She has previously written a series of books on relationships in the workplace and in one's personal life including: Resolving Conflict, Disputes, Disagreements, and All-Out War, A Survival Guide for Working with Humans, A Survival Guide for Working with Bad Bosses, and A Survival Guide for Managing the Employee from Hell. She has gained extensive media interest for previous books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has set up websites to promote her most recent books, featured at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. As of this writing, she has about 75,000 listings in Google Search Results. She has been a regular Huffington Post blogger since December 2012, and a Facebook page features her books and films at www.facebook.com/changemakerspublishing. She has written, produced, and sometimes directed over 60 short videos, which are featured on her Changemakers Productions website at www.changemakersproductions.com and on YouTube at www.youtube.com/changemakersprod. Her screenplays, mostly in the drama, crime, legal thriller, and sci-fi genres, include several that are in pre-production: Deadly Affair and Rich and Dead. Other scripts include The New Child, New Identity, and Dead No More which are in development with trailers and business plans. She has a PhD in sociology from U.C. Berkeley and MAs in anthropology, pop culture and lifestyles, organizational/consumer/audience behavior, and recreation and tourism from Cal State, East Bay. She is obtaining an additional MA in communications in 2016.
