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The Rise of Cable Programming in the United States by Megan Mullen
The Rise of Cable Programming in the United States by Megan Mullen
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The Rise of Cable Programming in the United States

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Description

In this work, Megan Mullen examines the first half-century of cable television to understand why cable never achieved its promise as a radically different means of communication. Using textual analysis and oral, archival, and regulatory history, she chronicles and analyzes cable programming developments in the United States during three critical stages of the medium's history: the early community antenna (CATV) years (1948-1967), the optimistic "blue sky" years (1968-1975), and the early satellite years (1976-1995). This history clearly reveals how cable's roots as a retransmitter of broadcast signals, the regulatory constraints that stymied innovation, and the economic success of cable as an outlet for broadcast or broadcast-type programs all combined to defeat most utopian visions for cable programming.

Author Biography:

Megan Mullen is Professor of Communication at the University of Wisconsin–Parkside.
Release date Australia
May 1st, 2003
Author
Audience
  • Professional & Vocational
Pages
245
Dimensions
152x229x13
ISBN-13
9780292752733
Product ID
2630582

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