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The Rise of Transtexts

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Description

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.

Author Biography:

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored ‘success’ in the TV industry. http://Derhy.TV Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France
Release date Australia
December 10th, 2019
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Benjamin W. L. Derhy Kurtz
  • Edited by Melanie Bourdaa
Pages
248
ISBN-13
9780367874407
Product ID
32325007

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