The Routledge Handbook of Digital Consumption

Name: The Routledge Handbook of Digital Consumption
SKU: 38755369
Price: 148.99 AUD
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Paperback / softback

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Routledge International Handbooks

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Description

Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, this new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption. Divided into sections, it addresses key topics including digital entertainment, self-representation, communication, Big Data, digital spirituality, online surveillance, and algorithmic advertising. It explores developments such as consumer data collection techniques, peer-to-peer payment systems, augmented reality, and AI-enhanced consumer well-being, as well as digital transgression, secrecy, crypto-currencies, NFTs, and cultural concerns such as the spread of conspiracy theories and fake news. From digital influencers, digital nomads, and digital neo-tribalism to robots and cyborgs, it explores existences that blur boundaries between humans and machines, reality and the metaverse, and the emerging "technoculture" – a state of all-encompassing digital being. This unique volume is an essential resource for scholars, practitioners, and policy makers, and will continue to provide a new generation of readers with a deep understanding of the universe of digital consumption.

Author Biography:

Rosa Llamas is a lecturer in marketing at several business schools across Europe. She is also a mentor and consultant. Her work is based on qualitative methods, has a global approach, and aims at igniting individual and societal transformations. Russell Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at the Schulich School of Business in York University, Canada.

Release date Australia

April 24th, 2024

Audience

Tertiary Education (US: College)

Contributors

Edited by Rosa Llamas
Edited by Russell Belk

Edition

2nd edition

Illustrations

17 Tables, black and white; 17 Line drawings, black and white; 6 Halftones, black and white; 23 Illustrations, black and white

Pages

556

Series

Routledge International Handbooks

ISBN-13

9781032329604

Product ID

38755369

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