This landmark textbook maintains its relevance and unique approach edition after edition. The Social Animal offers a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behaviour. The book covers diverse and important topics including terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults. This is essential reading for anyone studying Social Psychology.

Author Biography

ELLIOT ARONSON is a Lecturer at the University of California, Santa Cruz, USA.