The Sports Event Management and Marketing Playbook

Name: The Sports Event Management and Marketing Playbook
SKU: 18626186
Price: 116.99 AUD
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Format:

Hardback

Series:

The Wiley Event Management Series

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Description

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

Author Biography:

Frank Supovitz is the author of The Sports Event Management and Marketing Playbook, 2nd Edition, published by Wiley.

Release date Australia

March 7th, 2014

Author

Audience

Tertiary Education (US: College)

Contributor

Series edited by Joe Goldblatt

Edition

2nd edition

Pages

512

Series

The Wiley Event Management Series

Dimensions

193x239x25

ISBN-13

9781118244111

Product ID

18626186

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