What do top brands like Zappos(tm), Coca Cola(tm), Dunkin Donuts(tm), Starbucks(tm), Walmart(tm), General Electric(tm), Ford(tm), AT&T(tm), Home Depot(tm) and other Fortune 500 companies now that you don't? They know that Twitter is a powerful social media tool for speaking directly to customers and potential customers about products, services, ideas and brand reputation. But Twitter isn' t just for big companies. The Step by Step Guide to Twitter for Business levels the playing field and puts this powerful tool into your hands and gives your business the same tools, strategies, techniques and secrets that drive the biggest businesses in the world to spend precious marketing budgets on Twitter. Now your business can stand toe to toe with these giants of industry, armed with the same knowledge and build a massive promotional and advertising platform to create brand awareness for YOU and YOUR BUSINESS. The Step by Step Guide to Twitter for Business is a blueprint that will show you exactly how to: *Set up your Twitter page in minutes *Create a live clickable link to drive Twitter followers back to homebase to purchase your product *Optimize your Twitter bio to make your business searchable to potential clients *Speak Twitter to effectively communicate your message to millions *Link Twitter to your Facebook fan page for maximum visibility *Use timesaving applications and tools so Twitter works for you instead of you working for Twitter You can be harnessing the power of Twitter today with this easy to use, step-by-step guide that explains both the how-to and the why of every Twitter technique. Plus this guide includes a bonus section of more than 30 tried and true Twitter applications that will add zip to your Twitter toolbox. Don't be left behind. It's time to add Twitter to your marketing and public relations strategy.