The Strategic Communication Imperative

For Mid- and Long-Term Issues Management

By:

James Mahoney

Format:

Paperback / softback

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Description

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.

Author Biography:

James Mahoney is Adjunct Professor in Professional Communication in the News and Media Research Centre at the University of Canberra, Australia. He is a life fellow of the Public Relations Institute of Australia. He is the author of Strategic Communication: Campaign Planning and Public Relations Writing.

Release date Australia

December 31st, 2021

Author

James Mahoney

Pages

232

Audience

Postgraduate, Research & Scholarly

Illustrations

13 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and white

ISBN-13

9781032011394

Product ID

35190817

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