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The Twenty-First-Century Media Industry

Economic and Managerial Implications in the Age of New Media
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Description

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
Release date Australia
July 15th, 2011
Audience
  • Professional & Vocational
Contributors
  • Contributions by Alan B. Albarran
  • Contributions by Alexander Cohen
  • Contributions by Douglas A. Ferguson
  • Contributions by Jennifer M. McClure
  • Contributions by Jennifer Meadows
  • Contributions by Robert Bellamy
  • Contributions by Robert Gross
  • Contributions by Stephen Phipps
  • Contributions by Tony R. DeMars
  • Edited by John Allen Hendricks
Pages
312
Dimensions
156x232x19
ISBN-13
9780739140048
Product ID
11495137

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