QVC pundits, infomercials, social media multilevel marketing schemes, and pimple-faced personal trainers are all making money off the concept that there is one thing you have been missing in your weight loss endeavor. They have found the answer (of course, no one else has found this mysterious elixir). And if you buy their supplement, workout video, piece of exercise equipment, protein shake, etc., then you will have the body of your dreams. This crafty weight loss industry is making fifty billion dollars per year on the back of failed weight loss attempts. The reality is, weight loss and weight maintenance is multifaceted with dozens of principles to consider and apply. This book is meant to be a tool and guide on your weight loss/maintenance journey. The chapters of this book discuss the hard facts on weight loss, why it is so hard to lose weight, and the many principles that need to be mastered to lose weight. The hope of the author is for the reader to be empowered with a better understanding of what it takes to lose weight and keep it off. Additionally, a plan called the twenty-four-hour weight loss plan is included that applies all concepts in the text.