Good news! Building a sustainable, engaging organisation is actually incredibly simple. However, it requires leaders to take a couple of steps back: Step 1: Understand your Why You as a leader need to bring sustainable, consistent levels of energy over a number of years. So, you first need to deeply connect with what you are all about. Step 2: Connect everyone with the team's Why Then, you need to help your organisation and your people do the same. Jerry Hopkins is passionate about helping leaders create engaging, sustainable jobs. He has helped hundreds of mid-sized organisations achieve this. The Why Force lays out how any leader can take these two key steps in 16 chapters, each designed to take just 30 minutes to read and apply.