Big things come in small packages. This powerful manual teaches the art of niche branding to enhance your agency. Attract more bookings by honing on on your niche. Niche branding positions your rental agency by promoting destinations, events, activities, superior hospitality, and suitability for your niche. Implement just one idea from this book to increase your agency's success. Explore 11 niches refined by Deborah S. Nelson or find your own. What will be your niche? NICHE 1: Beach Area Vacation Rentals NICHE 2: Family Focused Vacation Rentals NICHE 3: Outstandingly Located Vacation Rentals NICHE 4: Retreat & Events Vacation Rentals NICHE 5: Super Romantic Vacation Rentals NICHE 6: Ultra Luxurious Vacation Rentals NICHE 7: Unusually Unique Vacation Rentals NICHE 8: Vacation Rentals for the Sports Enthusiast NICHE 9: Vacation Rentals for the Wine Lover NICHE 10: Value Conscious Vacation Rentals NICHE 11: Pet Friendly Vacation Rentals ABOUT THE AUTHOR Deborah S. Nelson, author for 22 books has published seven volumes of The Vacation Rental Travel Guide. Ms. Nelson fell into the vacation rental business by accident when she marketed vacation rental to help fund her daughter's college education. By transforming her home into a vacation renal, plus marketing six other vacation rentals, the business provided the extra include needed. Once her daughter graduated, Nelson began a second career as an author-publisher-speaker.