This I Know

Marketing Lessons from Under the Influence

By:

Terry O'Reilly

Format:

Paperback / softback

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Description

Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz.

Author Biography:

Terry O'Reilly is a phenomenon in the world of advertising and marketing. He is a practicing ad man whose current weekly half-hour show, Under the Influence, airs on the CBC network, Sirius, and WBEZ Chicago, and via podcast.

Release date Australia

September 4th, 2018

Author

Terry O'Reilly

Audience

General (US: Trade)

Pages

320

Dimensions

152x226x18

ISBN-13

9781641600149

Product ID

28290969

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