Non-Fiction Books:

TikTok Boom

Sorry, this product is not currently available to order

Here are some other products you might consider...

TikTok Boom

The Inside Story of the World's Favourite App
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Paperback / softback
Unavailable
Sorry, this product is not currently available to order

Description

"A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller - this one does." - Azeem Azhar, Founder, Exponential View TikTok is the fastest growing app in the world, and the first to challenge Silicon Valley's dominance of social media. Donald Trump claimed it was a threat to US security and tried to outlaw it. India has banned TikTok. Do the concerns about TikTok's Chinese ownership justify TikTok's treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology? In TikTok Boom, journalist and author of YouTubers, Chris Stokel-Walker has interviewed hundreds of people connected to the short-form video app. He also goes behind the scenes at its ambitious Chinese owner, ByteDance, which is on its way to becoming Beijing's Google. TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order. Praise for TikTok Boom: "TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact it's having." - Damian Collins, former chairman of the House of CommonsDigital, Culture, Media and Sport Select Committee In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China's first global platform threatening Silicon's Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers. - David Craig, Clinical Professor, USC Annenberg "It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world." - Rui Ma, founder, Tech Buzz China" This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy. Deeply researched and engaging, it breaks down some of the biggest questions for the future of work and culture." - Li Jin, Atelier Ventures

Author Biography:

Chris Stokel-Walker is a British technology journalist who specialises in stories about social media. His work regularly appears in WIRED, the Guardian, BBC News and New Scientist. He is known for breaking major news about social media platforms, especially TikTok and YouTube. For his book on YouTube, YouTubers, he travelled around the world, speaking to behind-the-camera producers and powerbrokers, including key creators KSI, Hank and John Green, and Emma Blackery. For his follow-up book on TikTok, TikTok Boom: China's Dynamite App and the Race for Social Media, he has gone behind the scenes, interviewing top TikTokers, senior figures at its Chinese owner ByteDance, and politicians and marketing and brand professionals. Both TikTok Boom and YouTubers are the books you need to read to understand how the platforms work and how to make them work for you.
Release date Australia
July 16th, 2021
Audience
  • General (US: Trade)
Illustrations
6 black and white halftones; 1 graphs
Pages
288
Dimensions
135x216x30
ISBN-13
9781912454792
Product ID
35113679

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...