This book explores contemporary tourism and coastal developments in Hyogo, Japan—the nation’s only non-peninsular prefecture bordering two oceans. In striking detail, Dr. Lesley Crowe-Delaney skillfully contextualizes tourism industry and policy; illustrates coastal urban and rural development dichotomies; discusses hegemonic devices of nationalism, nature, authenticity and tradition, as embedded in tourism strategies; and highlights the nuances of Japan’s distinctive administrative systems and specific approaches to tourism. Crowe-Delaney reveals the strains placed on coastal communities when fisheries, tourism, sustainable development, and national policies intersect, offering readers an enlightening discourse of the potency of tourism as a rejuvenation tool.