Garth Allen and Frank Brennan seek to explore the realities of this new morality of tourism as experienced in four important tourist areas of KwaZulu-Natal in South Africa: the Greater St Lucia Wetland Park - South Africa's third largest reserve and a vast and beautiful area accredited World Heritage Status; the Phinda Resource Reserve, renowned for its diverse habitats and rich wildlife; Kosi Bay, a wetland area of international importance; and the Durban beachfront. For the first time, they try to locate the international tourist within the moral maze of tourism in the new South Africa. Their analysis can be applied to other societies committed to the belief that investing in tourism development will be a fast track to economic development and will resonate with the moral challenges facing the international tourist.