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Tourism Marketing for Developing Countries on Hardback by Eli Avraham
Tourism Marketing for Developing Countries on Hardback by Eli Avraham
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Tourism Marketing for Developing Countries

Battling Stereotypes and Crises in Asia, Africa and the Middle East
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Description

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Author Biography:

Prof. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs. Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.
Release date Australia
October 26th, 2015
Audience
  • Professional & Vocational
Edition
1st ed. 2015
Illustrations
IX, 193 p.
Pages
193
Dimensions
140x216x16
ISBN-13
9781137342140
Product ID
23051243

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