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Tourism Marketing on Hardback by Alan Fyall
Tourism Marketing on Hardback by Alan Fyall
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Tourism Marketing

A Collaborative Approach
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Description

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study material which explores the myriad of collaborative marketing strategies undertaken by tourism organisations across the world.

Author Biography:

Both Alan Fyall and Brian Garrod have published widely in the area of tourism. Together, they have recently edited the book Managing Visitor Attractions: New Directions with Anna Leask, while Brian has also edited the book Marine Ecotourism: Issues and Experiences with Julie C. Wilson, published by Channel View Publications.
Release date Australia
December 21st, 2004
Audience
  • Professional & Vocational
Pages
400
Dimensions
156x234x27
ISBN-13
9781873150900
Product ID
11721798

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