Non-Fiction Books:

Towards Localization of Anglicisms

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Paperback / softback
$159.99
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Description

The study investigates the ways in which the use of anglicisms on the localized promotional websites of global companies may be beneficial for the companies. The study suggests that anglicisms may be used in a promotional text as a strategic device, and localization of anglicisms is defined as part of the localization process which requires the adap-tation of the stylistic, grammatical, and sociolinguistic aspects of anglicisms to the target language.
Release date Australia
May 6th, 2008
Audience
  • General (US: Trade)
Pages
176
Dimensions
152x229x10
ISBN-13
9783639014037
Product ID
2118135

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