Business & Economics Books:

Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web
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Description

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Author Biography:

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education.
Release date Australia
July 31st, 2012
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2012
Illustrations
XXVII, 231 p.
Pages
231
ISBN-13
9781349351541
Product ID
25077464

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