Twitter is the fastest, simplest way for a business to stay close to its customers. Through a Tweet of merely 140 characters or less, a small business can engage and influence customers in new and unique ways all around the world. By creating and following Tweets, small businesses can tap into the needs, wants, habits, preferences, tastes, and opinions of their communities and then know what products and services to offer—as well as how to offer them. The Ultimate Guide to Twitter for Business, by long-time Internet guru Ted Prodromou, offers the secret sauce recipe for crafting the elusive sticky Tweets that win followers and supporters.