How would you like to succeed in business and master investment by profiting in untapped areas that the masses know nothing about? UNCOMMON SENSE guides you to unique, little-known and commonly misunderstood strategies that generate lasting revenue and sustained results by going against the tide. In this book you'll discover: - How to asses real value, understand the hidden motives of the media and see through hype. - Real business investing models such as hybriding and super-specialisation which will enable you to invest securely and profitably. - Understand the popular misconceptions, schemes, traps and truths which part you from your money - and learn how to defend yourself against them and secure lasting wealth. Essential reading for investors, innovators and entrepreneurs, UNCOMMON SENSE provides a balanced, insightful and inspiring toolkit for making smart decisions in investing and business.