Uncover the Hidden Power of Television Programming Image

Uncover the Hidden Power of Television Programming by Kevin J Clancy

Uncover the Hidden Power of Television Programming by Kevin J Clancy

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Uncover the Hidden Power of Television Programming

Business & Economics Books:

Uncover the Hidden Power of Television Programming

... and Get the Most from Your Advertising Budget

By:

Format:

Paperback / softback

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$208.99

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Description

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.'

Release date Australia

September 30th, 1999

Author

Audience

Professional & Vocational

Pages

244

Dimensions

152x229x13

ISBN-13

9780761915829

Product ID

25015832

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