A lot has changed since Facebook first entered the marketing scene. Today, the world's largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population. In this book, you'll discover how to pinpoint your most profitable audiences--then, how to reach them, convert them, and keep them as your fan, friend, and customer for life. You will learn: - Why Every Business Needs A Social Media Marketing Strategy. - The Key Foundations For Every Successful Social Media Marketing Plan. - Building an Online Community with Facebook. - Track and follow leads and customers. - Social Media Marketing Tips. - Achieve measurable profits while you inform and entertain your fans.